Bello Procurement is a family owned and operated business providing turn-key services for online designers. It all started with a brick and mortar home decor shop known as Bello Lane. Mother and daughter duo Cali and Tawni were driven by their passion for bringing beauty and style to the places where people live. 


Bello Lane soon expanded into online retail, establishing itself as more than just a local brand. It was an incredible learning experience that required a whole new approach. Finding the right suppliers was the biggest challenge of all. With some trial and error and an eye for quality, Cali and Tawni began figuring out where to get the best product at affordable prices. Finding that winning combination of vendors proved critical to their success. With a robust supply chain in place, they could start building the volume they needed to get better pricing.


Tawni was one of the first to embrace e-design when it started gaining popularity. The promise of being able to work from anywhere and serve more clients seemed like the ultimate opportunity. She soon discovered that it too has its own set of challenges. Big-box retailers soon gained dominance in the industry by combining design services with their online platforms. It’s a great way for anyone new to get started, but doesn’t allow much room for growth. Demanding deadlines, unfair terms, and low pay cause e-designers to quickly burn out from those platforms. Tawni knew there had to be a better way.

That’s when the idea for Bello Procurement was born. With enough projects under her belt and a well-honed process for completing them efficiently, Tawni moved away from the e-design platforms and focused on her own projects once again. Thanks to the vendor relationships established through Bello Lane, she could source her own products at a significant discount. Cali and Tawni soon began inviting other e-designers to do the same. Looking forward to the future, they are excited to help those who follow in their footsteps grow and thrive in this exciting new industry.

Copyright 2020 Bello Lane. All right reserved.
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